Evolving Earnr's online presence

Problem:
Earnr is an early-stage startup for sole traders and side hustlers that's growing quickly but is still using it's first ever designs. The brand identity is set in stone but not everything is being utilised. The website, blog, and app store aren't in sync and not enough focus is being put on the app's features.

Solution:
An online presence that matches Earnr's positive outlook on tax. App screens were incorporated throughout and all elements from the existing brand identity were retained such as the colours and rounded shapes, but I created usage guidelines for these to keep Earnr looking light and bright, as opposed to juvenile.

Methods:
Informed by insights from Earnr