I implemented Loot's brand refresh across their website and marketing materials to appeal to young people and differentiate from competitors. I wanted to find the sweet spot between appearing bold and youthful and being trustworthy and informative. I also applied this to the app's onboarding/intro screens which had it's own specific problem.
Onboarding problem:
Around 60% of new users are dropping off from onboarding at the intro screen stage
Solution and methods:
A new set of onboarding screens that are on-brand, snappy and informative, and use relatable imagery. Undertook user research interviews to develop brand personas and to inform designs. A/B tested the app's onboarding screens
Successes: 16% increase in users going through to second stage of onboarding
